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Why use the W3C Web standards

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Using the web standards of the World Wide Web Consortium (W3C) means that your pages use a valid code and that you separate content and presentation by using style sheets. This means that sites are generally less voluminous, have faster loading time, are better accessible for visitors and are easier to maintain.
By applying the W3C Web Content Accessibility Guidelines 1.0, your site is more accessible to all, including people with disabilities and the elderly. You will more easily comply with accessibility legislation in an increasing number of countries worldwide.

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Lower your costs

• By using a valid code that also complies with the Web Content Accessibility Guidelines 1.0, sites mostly work on multiple platforms and in different browsers. In that case there is no need to make separate sites for different browsers and platforms. This can significantly reduce your costs of ­developing a website.
• By separating content from presentation, web pages are more easily accessible, files are smaller and load faster. On Dutch government sites, a volume reduction of up to 60% was achieved by using a validated and accessible code. This can significantly reduce the cost for server load and bandwidth;
• By using valid code and complying with the Web Content Accessibility Guidelines 1.0, it is generally easier and less expensive to change a website. Examples: changing the look-and-feel of a website only requires the adaptation of the relevant style sheet without having to change the content. By storing the content separately will also allow you to use content for another website and for other media like mobile phone, PDA etc;
• Search engine robots that access your site can be considered to be handicapped; complex scripts and other inaccessible aspects of a website may prohibit access. Accessible sites are ­indexed faster and provide optimal results.

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Increased usability

• By reducing the volume of pages, loading times are shorter, so visitors will spend less time waiting for pages to appear on their screen. This can increase the number of pages users can visit at the same time. If you have an internet store this can be a very valuable aspect;
• The site will load in most older and new browsers, but also in text browsers etc. This means that more people can use your site;
• By reducing the size of the pages, your site will be available longer and load faster in case of emergency when many people try to reach a site;

Ready for the future

• Now that many countries implement laws to enforce the WCAG 1.0 guidelines for accessibility, your site will be able to meet almost all country or
region-specific accessibility standards.
• WCAG 1.0 standards are internationally accepted and drawn up with input from all stakeholders, including the companies that make the browsers. Standardization more or less guarantees your website's usability in the future. The standards are well explained on the W3C website and, in most cases, it is easy to test these standards for compliance;
• If you use WCAG 1.0 techniques for your website, maintenance and development will be easier in the future. The code and structure of the site is easier to pass on to internal and external developers,­ thus providing a good technical basis for the work;
• The techniques used for one website can be ­applied to others. This is extra attractive because of the standardization, guaranteeing compliance­ of your techniques in the future and making them usable for other modalities and platforms. Examples are use of your website on a mobile phone or PDA.

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